COMPOUND COMPLEXITY… As if recession wasn’t enough, the media world is upside down
Not only is the on-going recession killing small businesses, but revolutionary changes in the media world, brought on by the iPad and mobile media have marketers large and small reeling. What to do? Among Marketing Speakers, Jim Ackerman tells the truth… and what you can do about it. As a marketing coach, his clients prove his principles… The principles this marketing guru delivers in this piece.
The Loss of Jobs…
Everybody is mourning the loss of Steve Jobs. In this post, one of the world’s top Marketing Speakers, Jim Ackerman, explains why Jobs was the embodiment of industrial icon, Peter Drucker, and why Jim wants to be like Steve, when he grows up…
Marketing Speaker, Jim Ackerman Reveals THE Key Marketing Secret…
In this one-minute video, Marketing Speaker, Marketing Coach, Advertising Speaker and over all Marketing Guru, Jim Ackerman goes beyond just marketing to reveal one of life’s most important laws of achievement. But he doesn’t stop there. He follows it up with a very brief, yet powerful, step-by-step process you can put to work in your business and your life TODAY, to achieve anything you want to accomplish, in any field of endeavor.
Marketing Speaker Says Uncertainty Causes Uncertainty
Marketing and Advertising Speaker, Jim Ackerman revisits an article he wrote in August of ‘09, bemoaning the uncertainty imposed on the marketplace by political paralysis. If you’re a business person looking to grow your business, these are very tough times, and recent developements haven’t helped. There is still far too much uncertainty in the marketplace to pull us out of the recession.
Search Marketing is Frustrating & Often Futile, Marketing Speaker Claims…
Advertising is frustrating. Lots of money and seldom certain returns. The internet… e-commerce, social media, and more… were supposed to be magical solutions that would solve our marketing challenges forever. But it hasn’t happened, and it won’t. Here’s why…
Marketing Speaker, Jim Ackerman says Speed Is Of The Essence
The Universe Likes Speed… And So Do Prospects
When God told Abraham to sacrifice his son, Isaac, the scriptures record… “And Abraham rose up early in the morning… and rose up, and went unto the place of which God had told him.”
Interesting to note that there was no delay on the part of Abraham. He didn’t [...]
Marketing Speaker Claims All Media Is “Opt-in”
The differences between the “old” interruptive media, and the new, digital “opt-in” media aren’t as great as you’ve been lead to believe. The “opt-in” isn’t as non-invasive as you thought, and the “interruptive” is pretty much opt-in these days. Either way, you still need to know how to sell through your media.
Marketing Speaker Proclaims Historical First… The Death of a Medium
The Yellow Pages are dead. Not dying. Dead. They’re a medium whose time has past. Time to get out and dedicate your marketing dollars elsewhere… specifically to local SEO!
Direct Response Trumping Image Marketing says Marketing Speaker, Jim Ackerman
Marketing Speaker / Advertising Speaker, Jim Ackerman applies Leo Burnnett’s famous advertising adage, “It’s not creative unless it sells” to the world of marketing and advertising today, as he lauds the arrival of the new era of Direct Response marketing.
Marketing Speaker Predicts The Rise of the Direct Marketing Era
Marketing Speaker, Jim Ackerman says the recession has brought advertisers back to earth in terms of what they expect from their marketing efforts. Now it’s no longer about creative. It’s about selling. It’s about getting a direct response.
